The Danish company Rosendahl Design Group (RDG) has the brands Rosendahl, KayBojesen, Holmegaard in its portfolio. RDG expanded its brandportfolio by the brand Bjørn Wiinblad in 2014.
Erik Rosendahl (founder of RDG) got attentive through a documentation program in the Danish television about Bjørn Wiinblad. Trough this program it got also known the famous Blue House from Wiinblad gets decay. The famous house should be renewed through sponsoring money. Erik Rosendahl donated immediately 2 million Danishcrown. Erik researched more and more about the famous house and hisformer owner. Bjørn Wiinblad had an open house in life timein Lyngby with a lot of guests which were mostly national andinternational artists – one of the most famous was ArnoldSchwarzenegger.
The idea for the label
The designer got known worldwide for his imaginative patterns in the 1970s. His colourful designs were influenced by the Scandinavian mythology and folk art. Bjørn Wiinblad was so successful with his designs that hewas even appointed as chief designer of the world famous German Rosenthal porcelain factory.
Erik and his son Henrik were so enthusiastic from the establishment from the Blue House that they researched more in more in the life of Wiinblad and found after a while the designs from the time, where Bjørn Wiinblad as a designer worked for the Nymølle Keramiske factory (1956-1957).
Erik and Henrik calledtheir project Bjørn Wiinblad 2.0, the collection shouldinterpret the play fulness of the patterns of the by then dead artist Wiinblad in a refreshing way.
An idea becomes a brand
The marketing department of RDG took to the fallen decision of the management to the heirs of Bjørn Wiinblad contact and acquired the rights to the patterns from the period Wiinblads in Nymølle Keramiske factory (1956-1957). The marketing team of RDG contacted the heirs of Bjørn Wiinblad to acquire the rights to the patterns of the period of Wiinblads at the Nymølle Keramiske factory(1956-1957). The Danish designer Jacob Bang, who is well known for his works by Holmegaard glassworks hired Wiinblad as a designer for this faience manufacturer. The designer team of RDG sighted the materials and chose appropriatepatterns and created a concept for a new collection of independent andconcise look. Then, the design team actively selected colours and designed the products and gift boxes as well. As a result the production were sought that could manufacture the products in a good quality.
Rosendahl Design Group launches their first Bjørn Wiinblad Collection
RDG launched the brand Bjørn Wiinblad for the first time in 2014 on an in-houseexhibition in the palace Tirsbæk (at Vejle Fjord). The brandinitially started with coffeemugs, vases, flowerpots and bowls made of porcelain, trays made of coated wood and biscuittins. The Danish trade was thrilled by the playful patterns and clear colours. After having the success from the exhibition Erik Rosendahl was confirmed about his idea. He started to launch the brand into the most important markets, Denmark and Norway. Until today, Norway and Denmark are economically strongly linked together through the former union. For many Danish companies Norway is the most important export market to this date. In 2015 new products were followed by kitchen textiles, paper napkins, plates or dishes, candy boxes and etageres. Also followed the launching of the young brand in Sweden (Southern Sweden was also Danish until 1658) as the third market.
Bjørn Wiinblad on scandinavian-lifestyle.com
In 2016 Rosendahl Design Group presented the brand Bjørn Wiinblad for the first timeat the exhibition “Ambiente” (most leading fair for tableware and giftware) in Frankfurt and since then it offers the magnificent colour products also outside of Scandinavia. The tablelinen and ballvases were shown on the fair as novelties. Order many beautiful products by Bjørn Wiinblad online on scandinavian-lifestyle.com. Your expert for Scandinavian design.